Social media give a wholly different dimension to advertising mishaps. H&M, the fast-fashion brand, experienced it the hard way when it published images of a black boy with a hoodie mentioning a monkey. Accusations of racism flooded Facebook and Twitter.

As part of the Masters Students’ presentations at the end of the  Error Management class at Solvay Brussels School of Economics & Management, a group examined the reaction of H&M’s executives in light of the executive error management framework.

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H&M, Monkey Hoodie Scandal – Student Presentation from Vincent Giolito on Vimeo.